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Digital Marketing Specialist | National Support Centre

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At Maven Dental, we’re experts in our field and we know that your oral health is the foundation of your wellbeing. Our people are a part of a motivated, respected, advanced team who are continually evolving and redefining what dental service is in Australia.

The Role

A fantastic opportunity has arisen for an experienced Digital Marketing Specialist to join our Support Office on the Gold Coast for a 12-month maternity contract to support our National Brand. In this role you’ll implement effective local area marketing campaigns and support national campaigns across the digital platform to increase new patient growth and retention of existing patients.

The role also closely manages the relationship of both internal and external stakeholders to ensure the desired business outcomes align with the overall digital marketing strategy. 

You will be provided with the tech you need to effectively do your role and be part of a high impact, supportive team that are currently working from home until social distancing restrictions lift.

Key Accountabilities Include:

  • Collaborate with key stakeholders to develop site content, style and layout for new acquisition and existing practices as well as Corporate website and across social media platforms (Facebook, Instagram and Linkedin).
  • Implement SEO improvements based on third party recommendations, competitor analysis and keyword searches.
  • Provide digital marketing support for ad-hoc practice request via ROMs, Practice Support and Practices.
  • Work closely with the Local Area Marketing team for support of integrated campaigns.
  • Co-ordinate execution of stakeholder internal communications to the network via Mail Chimp or Click Dimensions.
  • Provide analysis of website performance (SEM, SEO and website rankings) for key practices and new acquisitions.
  • Report and providing analysis of local area digital campaigns such as landing page performance and lead generation forms.

Experience and Background

  • 2+ years digital marketing experience
  • Bachelor degree in Marketing or Digital
  • Experience working in a medium to large business (with multi-site experience advantageous)
  • Previous experience in Facebook Ads Manager an advantage
  • Excellent communication skills, both written and verbal
  • Ability to produce work in a timely and accurate manner
  • Understanding of web based tools (including Google Analytics)
  • Excellent organizational, research and writing skills
  • Have good written and interpersonal skills;
  • A keen eye for graphic design
  • Knowledge of best SEO practices and ability to research keyword opportunities
  • Experience with Umbraco or similar CMS platforms;
  • Able to work autonomously

About Maven Dental Group

At Maven Dental we believe passionately that everyone deserves the very best dental care, so we’ve built one of the country’s largest dental health organisations consisting of 114 general and specialist dental practices.

We put our people first, not just our patients. We recognise that our success is a direct reflection of our people, so we’ve created an environment that facilitates professional development, knowledge exchange and learning. Our people can confidently deliver exceptional service and care as experts in the dental industry.

After all, we don’t think of ourselves as traditional dentists. Instead, we see ourselves as our patient’s partner in wellness, for life.

 

To apply for this position please send your resume & cover letter to Adrian Bedford [email protected]